• 23

    Apr

  • 0

By Ron Carter Blog Post Updates

Curbing Bad Behavior/Media Coverage

English: New York Times Columnist William C. R...
English: New York Times Columnist William C. Rhoden discusses how a lack of diversity is negatively affecting sports media coverage during a National Sports Journalism Center event in Sept. 2009 at IUPUI. Seated to his right is former ESPN and current MSNBC commentator Stephen A. Smith. (Photo credit: Wikipedia)

My work involves the media. Therefore, I make it my duty to read books on media, follow individuals who are media experts, subscribe to magazines which publish articles on media,  be a member of media organizations and attend media conferences. Every now and then, I find individuals who believe sending out a press release is all that is required to generate effective media exposure for their products or services. This is a false assumption. To obtain adequate media coverage, you should develop a relationship with the media person or wire services you are sending your press release. If you don’t, unless it is very important, exclusive and breaking news, there is a chance your release will end up in the media person’s trash basket.

If you are sending out a press release, then at least know which days of the week and time of day will enhance the probability of your release being published. Mondays are the best days to send out a press release. Saturdays and Sundays are good, because they are most times slow news day. Wednesday is not a good day. Early mornings 12 am – 2 am are good times to post your press releases. Nine (9) am is good and 11 pm is also good. Five (5) pm is not good. I was fortunate to have a conversation with a media gatekeeper who related the aforementioned tips to me.

One of the most important elements in obtaining media coverage is having relationships with media gatekeepers. And, be aware what topics interest them. Also, your press release must be well written. In today’s engagement marketplace, some companies are utilizing bloggers to sell their brands directly to customers without the aid of mainstream media.

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  • 16

    Apr

  • 0

By Ron Carter Blog Post Updates

Curbing Bad Behavior/The 2013 Boston Marathon Bombings

Elephants_In the aftermath of the 2013 Boston Marathon explosions which to date has killed three innocent Americans and wounded about a 170 others, I have faith that the individual/s who committed this horrific act will be caught and brought to justice. Since the bombings of the World Trade Center in New York City on September 11, 2001 which resulted in the tragic deaths of almost 3,000 individuals, there has been no major terrorists‘ attacks on the United States of America‘s soil until yesterday. The April 15, 2013 bombings, which occurred near the finish line of the celebrated Boston Marathon, will change our behavior once again.
This past weekend I was at a conference where there were several hundred individuals present everywhere I went. I don’t remember – not once – any of my colleagues or I discussing our safety in the crowded environments where we were conducting business. Appropriately, our behavior will change again just as it did after September 11, 2001. I trust we will be more watchful when mingling in crowds.

As Americans we thrive to live our lives without fear. Freedom of expression and freedom of movement are very important to every American. The individual/s who perpetrated the 2013 Boston Marathon bombings may have thought they would strike fear in us once again. What he/she/they don’t realized is Americans will always live their lives full of audacity. It is a part of our DNA to live in such a manner.

As I mourned for the victims of the recent bombings in the city of Boston, I have committed myself to be vigilant whenever I am out in public. We must all be on the lookout for those individuals who are attempting to harm us through acts of terror. I refuse to believe no one saw the individual/s who placed those bombs amongst an unsuspecting international audience. Hopefully, they will be caught soon and brought to justice.

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  • 09

    Apr

  • 0

By Ron Carter Blog Post Updates

Curbing Bad Behavior/Rutgers University Front and Center

English: The logo is from the http://identity....
English: The logo is from the http://identity.rutgers.edu/identity_manual.pdf website.Rutgers University (Photo credit: Wikipedia)

It never ceases to amaze me how the bad behavior of one individual can negatively affect the lives of others whose complicity enable the behavior. The recent firing of Rutgers University Men’s Basketball Coach has affected the University, its president, the athletic director, the former director of basketball operations and most of all the men’s basketball student athletes.

Mike Rice, Rutgers University Men’s Basketball Coach, was caught on video verbally (cursing) and physically (throwing basketballs at his students) abusing his players. After the video was made public and calls were made to fire Rice, the public found out the Athlete Director, Tim Pernetti, was aware of Rice’s bad behavior and he did nothing to curb it. Upon more calls for actions from Rutgers University administration, Pernetti resigned. Presently, there is a new twist to the debacle, because the former employee, Eric Murdock, Director of Basketball Operations, who provided the media with the video of Rice’s bad behavior, is under investigation for extortion. Apparently, Murdock demanded the university pay him $950,000.00 to keep the video a secret. The FBI is now investigating the extortion allegation against Murdock. He has filed a whistleblower lawsuit against the university. Rutgers University president, Dr. Robert Barchi is under fire for his handling of the scandal and is the only person left standing – for the moment – in this awful breach of trust.

Parents send their children to colleges to learn, obtain a degree and prepare themselves for a career in the American economy. Some of the students are fortunate, blessed and receive scholarships to play sports for the universities they are attending. Parents should not have to worry if their children are being mistreated by an abusive and zealous coach. This kind of behavior must not prevail in American College Sports. Several coaches from other universities have spoken out again Rice. I trust he is the only individual behaving in such a manner. I dread to believe this kind of behavior is widespread. If it is, then individuals who are aware of the abuse taking place in college sports should come forward and report the bad behavior before it’s too late. Let’s not forget the Penn State University scandal.

It is being reported Rice and Pernetti were both given more than $1 million dollars each as their exit pay. What kind of message is Rutgers University sending to its students; behave badly and you’ll be rewarded? I don’t know what kind of contracts these gentlemen negotiated with the university. Whatever their contracts were Rutgers University surely rewarded bad behavior handsomely.

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  • 02

    Apr

  • 0

By Ron Carter Blog Post Updates

Curbing Bad Behavior/Debating The Right To Bear Arms

United States of America
United States of America (Photo credit: Wikipedia)

The Second Amendment of the United States of America Constitution states “a well-regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.” This amendment is at the center of the current gun debate taking place in legislative assemblies across the United States of America  (USA). The National Rifle Association (NRA) is against legislations which limit the weapons a citizen can own or buy. Moreover, the politically savvy organization is against universal background checks for all gun purchases. While 90% of Americans have expressed their support for universal background checks for all gun purchases, I do believe the NRA – at this time – is on the wrong side of USA history.  I support the right of citizens to bear arms. It is a constitutional right which should not be infringed. I don’t support the rhetoric NRA espouses against the call for sensible gun laws in the USA.

It has been almost two decades since the last major gun legislation was passed in the United States Congress. So, it stands to reason – since the NRA has won most of the gun debates in recent times – the current national discussion will line up in their favor. This time, however, I believe it’s different. Since the Sandy Hook Elementary School Shooting where a crazed gunman killed 20 innocent children and six adults, America’s appetite to accept gun violence has changed. In Connecticut’s State House, both Democrats and Republicans are sponsoring a bill to limit the types of guns a citizen can own in the future. It is no coincident Connecticut is the state where the most recent gun massacre (Sandy Hook Elementary School Shooting) occurred. The United States Congress is presently gearing up for heated debates in the Senate over a proposed ban on assault weapons, as well as calls for expanded background checks on prospective gun owners. I am hoping our Senators and Congresspersons will vote with awareness to assist police officers and citizens in curbing gun violence in America. It is an idea whose time has come.

The debate assessment that Americans need semiautomatic weapons, pointing to post-Katrina New Orleans as an example, to protection against “armed gangs roaming around neighborhoods,” is bogus. According to the Harvard Research Center, which examined hospital and court  records for criminals who had been shot by people defending themselves, citizens rarely shoot criminals in self-defense. While people say they want a gun for self-defense and there are millions of claims of  such self-defense, research shows it is a rare event. More often than not, another type of weapon was used in defense rather than a gun.

We need sensible gun laws.

 

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