My work involves the media. Therefore, I make it my duty to read books on media, follow individuals who are media experts, subscribe to magazines which publish articles on media, be a member of media organizations and attend media conferences. Every now and then, I find individuals who believe sending out a press release is all that is required to generate effective media exposure for their products or services. This is a false assumption. To obtain adequate media coverage, you should develop a relationship with the media person or wire services you are sending your press release. If you don’t, unless it is very important, exclusive and breaking news, there is a chance your release will end up in the media person’s trash basket.
If you are sending out a press release, then at least know which days of the week and time of day will enhance the probability of your release being published. Mondays are the best days to send out a press release. Saturdays and Sundays are good, because they are most times slow news day. Wednesday is not a good day. Early mornings 12 am – 2 am are good times to post your press releases. Nine (9) am is good and 11 pm is also good. Five (5) pm is not good. I was fortunate to have a conversation with a media gatekeeper who related the aforementioned tips to me.
One of the most important elements in obtaining media coverage is having relationships with media gatekeepers. And, be aware what topics interest them. Also, your press release must be well written. In today’s engagement marketplace, some companies are utilizing bloggers to sell their brands directly to customers without the aid of mainstream media.